The Development Team

Mr. Cyrus Hekmat

Mr. Cyrus Hekmat [ Founder & CEO ]

Cyrus is responsible for the daily operations of the company. Cyrus earned his Bachelors Degree in Business Economics from UCLA , his law degree from Northwestern University School of Law, and his MBA and Master of Real Estate Development as a joint degree from USC. His professional work outside of academia includes several years as a real estate transactional attorney at the LA office of Paul, Hastings, Janofsky & Walker.

After completing the MRED/MBA program at USC, Cyrus became General Counsel for a boutique real estate development, investment and management firm in Westwood Village whose projects include commercial office properties and hotel development projects in Westwood Village. His professional work has taken a recent turn when he became an eLearning entrepreneur as the founder and CEO of Exam Performance Publishing.

Dr. Mark Goulston

Dr. Mark Goulston [ Development Team Member ]

A noted expert in the field of clinical psychiatry contributed to the ideas and content of The Exam Performance Program. Dr. Goulston is a business advisor, consultant, trainer and coach trained as a clinical psychiatrist who is known for his ability to help people overcome their self-defeating behaviors and their own internal roadblocks to success, having authored the best selling book, Get Out of Your Own Way: Overcoming Self-Defeating Behavior and its sequel, Get Out of Your Own Way at Work…and Help Others Do the Same. He is also known for his ability to help others get through to anyone in their lives, having honed his skills as an FBI and police hostage negotiation trainer and authored the recent best-selling book, “Just Listen” Discover the Secret to Getting Through to Absolutely Anyone.

Because of Dr. Goulston’s expertise on individual and interpersonal psychology, he is frequently sought out by the radio, television and print media and has appeared on Oprah, Today, and ABC/NBC/CBS/CNN/msNBC/CNBC/BBC News and in the Wall St. Journal, NewYork Times, Fortune, Forbes, Investors News Daily, Time, Newsweek, Los Angeles Times. He writes the Tribune nationally syndicated column, “Solve Anything with Dr. Mark,” is the editor of “The Resilient Life” at the Huffington Post, writes the “Just Listen” blog at Psychology Today.

Dr. Goulston’s speaks widely and provided executive coaching and training to companies and institutions including: IBM, GE, Goldman Sachs, Bank of America, Wells Fargo, State Farm, Kodak, FedEx, Kaiser Permanente, Accenture, Hyatt, American Bar Association, California Bar Association, Superior Court Judges of Los Angeles County, Museum of Contemporary Art, UCLA, USC, Pepperdine, Harvard-Westlake High School, Crossroads High School, Brentwood High School, Marlboro High School, Pasadena High School.

Dr. Goulston earned a B.A. from UC Berkeley, and an M.D. from Boston University and completed his Post Residency Training in Psychiatry at UCLA’s Neuropsychiatric Institute. He is a Fellow of the American Psychiatric Association (the highest award that organization offers) and was named one of America’s Top Psychiatrists for 2004-2005 and again in 2009 by the Consumers’ Research Council of America.

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Dr. Michael Gervais

Dr. Michael Gervais [ Development Team Member ]

A noted expert in the field of sports psychology, contributed to the ideas and content of The Exam Performance Program. Dr. Gervais develops systems and strategies for improving performance for individuals and organizations. For more than 10 years, Dr. Gervais has applied this methodology in consulting with top sports organizations, including the NBA, NFL, NHL, MLB, UFC, US Olympic Team, NIKE and Red Bull’s North American athletes. His work has also played an integral role to the US Military, as well as several collegiate and high school programs. Dr. Gervais has published numerous peer-reviewed papers related to sport psychology systems for innovative strategies toward performance excellence. He is a nationally recognized speaker on issues related to high performance psychology and sport-based life skills programming.

Dr. Gervais is the curriculum author of F.O.C.U.S. (Finding Our Center Using Sport) and Late Night Sports, a nationally acclaimed life skills training program for high school and college-aged athletes. Dr. Gervais received his undergraduate degree from Loyola Marymount University. He completed his PhD while studying under the father of American applied sport psychology, Dr. Bruce Ogilve, at San Diego University, Integrative Studies.

For more information, see and

Dr. Christine Mason

Dr. Christine Mason [ Teaching & Learning Officer ]

Christine Mason, Ph.D is a nationally recognized expert in the areas of educational reform, 21st Century learning and leadership, mindfulness, and special education. Dr. Mason has served as a Senior Research Scientist, the Senior Director for Research with the Council for Exceptional Children, and the Associate Executive Director for Research and Professional Development at the National Association of Elementary School Principals.

Dr. Mason speaks frequently on topics ranging from student voice and self-determination, to neuroscience, STEAM, and visionary principal leadership. In addition, for more than 15 years she has been a certified, Level II yoga and meditation instructor. She currently serves as the Executive Director of the Center for Educational Improvement (CEI). Founded by Dr. Mason in 2009, CEI was recently recognized as a Pioneer in Children’s Wellbeing by the Robert Wood Johnson Foundation. Dr. Mason is Exam Performance’s Chief Teaching and Learning Officer and a member of the Board of Advisors. See

Mr. Bob Cohen

Mr. Bob Cohen [ Chief Education Officer ]

Robert B. Cohen was born, raised and educated in New York City. He is a product of the New York City School System. He has a Bachelor’s Degree in Mathematics from Hunter College. He earned a Master’s Degree in Mathematics from the Richard Courant Institute of Mathematical Sciences at New York University and a Master’s in School Administration from Pace University.

He served the New York City School System for 43 years as a high school mathematics teacher, an assistant principal supervision and administration and a Deputy Superintendent for the Bronx high schools, Deputy Director for the Bronx Regional Operations Center, Deputy Executive Director for the Integrated Service Center in the Bronx and then Network Leader for Children’s First Network 104 serving 33 schools and 30,000 students. Additionally, he served as a member of the New York City Mathematics Project. Bob is Exam Performance’s Chief Education Officer and a member of the Board of Advisors. See

Mr. John Selby

Mr. John Selby [ Development Team Member ]

John Selby is an American psychologist, author and meditation innovator. He is the author of over two dozen self-help, spiritual-growth, business-success. and psychology books published in 14 languages during the last 35 years. John is an innovator in cognitive-shifting psychological techniques, having done mind-management research for NIH at the New Jersey Neuro-psychiatric Institute.

He has spent the last three decades researching and teaching the dynamics of at-work attention training, short-form mindfulness practice, cognitive shifting, and his new leadership and innovation programs. A native of Ojai, California and graduate of Princeton University, UC Berkeley, the Graduate Theological Union and the Radix Institute, John is the author of two dozen books on such themes as peak performance, short-form mindfulness practice, and at-work insight stimulation. He has written and co-produced the audio, and video programming for the WizeWell Process and other related media-work. See

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